VINCO Energy Drink

VINCO is a fictional energy drink brand created to compete in the Los Angeles market with a focus on natural fruit flavors and clean energy. The project challenged designers to develop a high‑impact label for a new “Kiwi Kale” flavor, balancing visual appeal with limited packaging space. The design emphasizes freshness and bold flavor through vibrant color contrast, dynamic composition, and clear hierarchy — ensuring the product stands out on shelf while maintaining strong brand recognition.