Faces of Minnesota: Humanizing Refugee Stories Through Design

This project proposes a statewide awareness campaign designed to humanize refugees and highlight their cultural and economic contributions to Minnesota communities. Using a design thinking approach, the solution centers on storytelling: real refugee faces, real quotes, and real experiences. The campaign is built to work across both digital and physical spaces, with posters placed in high‑traffic public areas and social media carousel ads featuring personal success stories. Each piece includes a QR code linking to interviews, encouraging curiosity and deeper engagement. The mockups shown here represent the core visual direction for the campaign, combining approachable photography, clear messaging, and a warm, community‑focused aesthetic.