Sustainable Freeze-Dried Foods Brand Identity Launch

This brand identity project is for Sustainable Freeze Dried Foods, a small startup getting ready to launch their first line of freeze-dried CPG (consumer packaged goods) products. They’re all about sustainability and modern food innovation, but since they’re just starting out, they have minimal online presence and no established packaging system yet, so they needed a clear, unified visual identity to help them stand out. Their audience ranges from outdoor enthusiasts to busy families and eco minded shoppers, so the design had to feel clean, modern, and trustworthy across both digital and physical touchpoints. My goal was to build a cohesive visual system that worked everywhere the brand shows up: on store shelves, online, and at tradeshows. I created three main pieces: product packaging, a landing page, and a tradeshow booth display — all tied together through consistent typography, a simple information hierarchy, and a signature green vertical stripe that became the anchor of the entire system. That stripe helped maintain a recognizable look whether it was on a pouch, a website header, or a six foot tall roll up banner. One of the biggest challenges was making sure each piece felt connected while still serving its own purpose. Packaging needs quick readability, the landing page needs storytelling and conversion, and the tradeshow banner needs instant impact. I solved this by sticking to a shared grid, color palette, and type system, which kept everything visually aligned without feeling repetitive. I chose this project for my portfolio because it reflects the kind of real world design problem I love solving, taking a brand with big goals and building a clear, user centered visual system that works across multiple mediums. The final deliverables include 3D packaging renders on a kitchen counter mockup, as well as short video of the packaging spinning showing all sides of the stand-up pouch, a landing page displayed on a computer screen, and two roll up banner variations (strawberry and blueberry) placed into a realistic booth scene. Together, they show how thoughtful design can support a product launch from every angle.