Preferred Family Dental Brand Establishment

This project is a brand identity establishment for a fictional startup, Preferred Family Dental, meant to establish a warm, approachable visual foundation for a new small‑town practice entering the market. The challenge was to create a professional yet inviting identity that builds trust with families who may be meeting the dentist for the first time, and young adults newly free from their nest looking to establish care. My goal was to craft a cohesive look and feel that communicates ease, cheer, and credibility across both digital and print touchpoints. Through research, mood‑boarding, and iterative concept development, I created a blue‑based palette, for its calming effect as many are known to be tentative or anxious about going to the dentist, with yellow accent for cheer. I implemented friendly imagery, and playful, refined typography to shape a welcoming patient experience. As the sole designer, I led the full process from strategy to final multi‑platform application.