Invisible Victims Alliance — Multi Channel Awareness Campaign

The Invisible Victims Alliance is a nonprofit dedicated to supporting male survivors of domestic violence and challenging the stigma that keeps so many men silent. Their audience includes survivors seeking validation, donors and government agencies who influence funding, and partner organizations working in domestic violence advocacy. Because male victimization is widely misunderstood, IVA faces a significant communication challenge: making the issue visible, credible, and urgent. This campaign refresh builds a cohesive identity that balances strength and vulnerability through modern minimalism, intentional typography, and a refined color palette. I expanded the existing collateral—direct‑mail pieces, transit ads, digital ads, and community newspaper placements—into a broader multi‑platform campaign. To strengthen visibility and accessibility, I added three new media pieces: an awareness brochure, a landing page, and a hybrid poster. The brochure provides space for deeper education and stigma‑breaking storytelling. The landing page serves as a clear digital destination for survivors, donors, and agencies. The hybrid poster extends the campaign into public spaces while also functioning as a shareable digital asset. Together, these pieces create a unified system that elevates IVA’s mission and demonstrates how thoughtful design can support advocacy, outreach, and real‑world impact.